PhonePe and Paytm’s Marketing Push Leads to 100x Growth for ONDC, Expected to Exceed 2023 Daily Order Target by July

  • PhonePe’s launch of the Pincode app in early April led to a surge in orders for ONDC.
  • PhonePe and Paytm then began to aggressively market the network.
  • This has resulted in 100x growth for ONDC in a month.
  • ONDC is expected to exceed its 2023 daily order target by July.


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