PhonePe launches e-commerce on ONDC with new app ‘Pincode’

  • PhonePe is launching e-commerce on the Open Network for Digital Commerce (ONDC).
  • ONDC is a government-backed initiative to democratize ecommerce in India.
  • PhonePe is launching a dedicated hyper-local app called ‘Pincode’.
  • The app will be a buyer-side application.


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