Pick the right problem to solve

Don’t invent problems – find a problem that your community actually wants to solve before starting a business

People value four things:

  • Place utility – make something inaccessible accessible
  • Form utility – make something more valuable by rearranging existing parts
  • Time utility – make something slow go fast
  • Posession utility – remove a middleman

Alternatively – solve your own problems (chances are the community might share them)

Build the right solution – ensure your solution is something you’ll love, is obvious/easy to monetize, has an organic growth mechanism and fits your natural skillsets

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