Don’t invent problems – find a problem that your community actually wants to solve before starting a business
People value four things:
- Place utility – make something inaccessible accessible
- Form utility – make something more valuable by rearranging existing parts
- Time utility – make something slow go fast
- Posession utility – remove a middleman
Alternatively – solve your own problems (chances are the community might share them)
Build the right solution – ensure your solution is something you’ll love, is obvious/easy to monetize, has an organic growth mechanism and fits your natural skillsets
