Pine Mobiles – To Launch ‘Indianized’ Mobile Phones

In today’s scenario you cannot remember the name of all the mobile manufacturers which are competing today in the market. Just few years back, some of main contenders were termed as Motorola, Ericsson and Nokia. But after the release of the products made by Chinese market, the scenario has completely changed. The mobile manufacturers like Lava, Micromax, Boss, Spice and may more tried to under the trend of the Indian market and then they lured the customers with all the possible facilities at affordable prices.

In this post i will be telling you about a mobile manufacturing company which is based to Singapore and is planning to move to India by starting their manufacturing plant at Assam. The name of this upcoming firm is Pine Mobiles. This firm is planning to invest around Rs. 500 crores in our country in a phased manner. Rohit Aggarwal, Chief Executive Officer, Pine Mobiles told Business Standards that at present they have 250 service providers and 310 service centers which is not a small number. and right they have strictly planned to sell 1,00,000 mobiles by Diwali (which really seems impossible to me). Besides this they mentioned that by the end of year 2010 the number of service distributors and service centers will goto 400 and 450 respectively.

Now if we consider all the above points to be accomplished then we can estimate that this will be entering into that market at a very good pace. He also mentioned that their mobile phone will be including Hindi and Muslim Calenders and other features which will make this product suitable for the Indian customers. He logically explained by stating that all the Chinese products which are sold in this country include 30 to 40 percent indianised products and thus their above mentioned features will help them to acquire a huge percent in the mobile phone sales.

The cost range of their mobile phones will be between Rs. 1,100/- to Rs. 5,000/- and astonishingly the battery backup will be very high that is of 30 days once the battery is fully charged. They have their R&D plant established at Singapore and now they are planning to setup another one at Noida by December, 2010. Now all the above mentioned features will attract the users and we may expect that their goals mat get fulfilled and as per their plan they will be in one of the top 5 sellers of the mobile cellphones in India.

Lets see what will be the outcome of this huge gamble of 500 crores.

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