Explained: How to create Pinterest Clone Using WordPress

Pinterest is all over the web now, quite literally. Right from p0rn Pinterest clone to intent specific sites, 2012 will witness explosion of such clones, so here is a quick…

Pinterest is all over the web now, quite literally. Right from p0rn Pinterest clone to intent specific sites, 2012 will witness explosion of such clones, so here is a quick guide that will help you create a Pinterest clone using the most amazing blogging platform, i.e. wordpress.

There are quite a few WordPress based Pinterest themes and plugins that are available, but before you start buying them – be clear about what you are actually trying to build. Ask yourself if you:

[A] need a site which will enable pins/repins from users (i.e. user generated content)


[B]. Editorially driven site. That is, a blog repurposed as a Pinterest clone.

Latter is easy and you can take any of the standard grid based WordPress theme and customize it. So first, take a look at some of the theme options you have that fits the definition of Pinterest clone.

Pinterest Clone Using WordPress Themes

Here are a few themes that nicely resemble Pinterest:

ShakenAndStirred Themeshakenandstirred

Link: http://shakenandstirredweb.com/themes/

Theme USP: The Pinterest styled theme offers unique (and gap-less) grid layout perfect for a gallery/portfolio (supports blog posts). The theme uses CSS3 (font-face, transitions, drop shadows, rounded corners) and jQuery and the free version comes in two color schemes. Lite version is free and premium costs $50.

TheStyle Theme


Link: http://www.elegantthemes.com/demo/?theme=TheStyle

Theme USP: TheStyle will give your blog that unique visual impact you have been looking for. With its unique jQuery-enhanced fluid width design, your posts always get displayed in a way that is best suited for your visitor’s resolution. The theme comes as part of bundled theme from elegantthemes (for $39) and is not sold individually.

FolioGrid Pro : WordPress themepinterest-clone-foliogrid

Link: http://www.frogsthemes.com/themes/wordpress/foliogrid-pro/

Theme USP: Designed to be a fluid WordPress Portfolio Theme, FolioGrid has shown an impressive flexibility to be used for much more. Video embedding, fluid layouts and multiple colour schemes make FolioGrid Pro great.

Apptha Theme



Link: http://www.apptha.com/category/theme/Wordpress/Pinterest-theme

Theme USP: This premium WordPress template renders the exact design of Pinterest. The theme delivers multi column layout, extending the facility to add any number of images to the pinboard. User can comment on any image which is controlled by the admin. The fast loading feature of the WordPress theme actualizes the real potential of the clone theme.

The elegant looking, SEO optimized Pinterest theme when integrated with third party plugins like the Social Share Network or Feedburner email widget will result in the outcome of a complete Pinterest like website.

Approach B: User generated approach to Building Pinterest Clone

If you are planning to build a Pinterest clone that brings user generated content (repins etc), we’d recommend you to actually do a bit of soul-searching and rethink WordPress. WordPress is still a great blogging platform and not a CMS that offers a lot of features (debatable, but that’s for another day).

Nevertheless, if you have decided to go ahead with copy/paste Pinboard clone, here is one great option to explore – http://www.pinterestclones.com/demos.php. Unlike other options, this Pinterest clone enables user activity (like repins), though it costs a bomb, i.e. $349.pinboard_clone_ugc

The team is also working on a WordPress plugin that will enable you to create your own Pinterest clone, but like we said earlier – WordPress may not be the best platform to create a ‘serious’ Pinterest business (with user activity) – so do explore other options as well.

Long story short, Pinterest clones will work only when you target a certain niche segment – but cloning for the sake of it will result in nothing (just the way so many Digg clones came up in the early days of Web2.0 and have silently vanished from the web).

That is, define what community you are targeting and ask yourself if Pinterest is the only approach to do so.

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