"Promises of a certain number of people benefitting from e-commerce are very attractive, but it cannot be at the cost of a '10X' number of people suffering the consequences of practices which are not allowed and certainly a trillion dollar company, competing with small retailers whose total capital may be a lakh of two lakhs of rupees is a very, very unfair competition," [Commerce and Industry Minister Piyush Goyal]

He also said that it "certainly does not look and feel and smell right" when a company makes a loss of Rs 6,000 crore on a turnover of Rs 5,000 crore.