Lifestyle retail chain, Planet M will sell mobile apps on its store giving app developers the much needed marketing and visibility platform.
Planet M will not charge any registration fee to app developers and importantly, app developers will only be charged on sales commission. What’s important to note is that Planet M would have 350 field force who would be trained on how to use the apps and educate customers on the same.
For instance, if an application is to be sold for Rs. 50 and if planet M manages to sell only two apps on a month, the vendor would be charged commission only for those two apps. But Planet M would still give free marketing and publicity to the application and its vendor, to pull in the crowd.
Owned by Videocon group, Planet M has partnered with SmartSky(another Videocon group company) for bringing app vendors/developers to the store.
Related Startup: The App Kiosk.
Open Questions: It’s not yet clear on what percentage of sales will PlanetM keep, but as an app developer you should be ready to shell out atleast 30% as sales commission. Game?