Zipdial and Kingfisher have announced a mobile game based on the popular “Book Cricket” game. Book Cricket is a popular game that most Indians play as kids. The players take turns to flip pages of a book and depending on the page number you score runs, or get out. ZipDial has enabled the same game on mobile where the page flipping is replaced with ZipDialling. The game can be played by ZipDialling 080 300 500 77 (toll-free).
Within the first 24 hours of launch the Kingfisher Book Cricket on ZipDial was played by 2811 unique users, out of which over 60% played again the same day. From there on the game’s popularity has grown virally through word of mouth. At the time of reporting the Kingfisher Book Cricket on ZipDial was played a total of 84931 times in about 15 days.
Zipdial earlier launched “Zipdial to verify” service and recently raised INR 3.5 Cr in Series A from Mumbai Angels. It would be interesting to see if they can become a ‘new’ media for brands to reach out to consumers (given that Indian is a “missed call” economy).
What’s your opinion? Is Zipdial foraying into too many services (enterprise + consumers)?
Disclosure: One of our authors, Naman works for Zipdial.
[image credit: zapak’s book cricket game site]