PLG in D2C Retail world: The Holy Trinity
Why should SAAS have all the fun!
While the tech world buzzes about Product-Led Growth (PLG) in SaaS, there's another PLG that's equally crucial in the Direct-to-Consumer (D2C) space:
- Payments,
- Logistics, and
- Growth.
This trinity forms the backbone of successful D2C operations, each element intricately linked to the others. Let's look at how these three factors shape the D2C landscape.
Payments: The Financial Backbone
In D2C, effective payment systems and strategies are crucial for business success. Here's why they matter: