Plot Twist: Samsung Still Leads The Indian Smartphone Market [Counterpoint]

In the battle to stake claim as India’s largest smartphone manufacturer, we’ve seen the crown change hands twice between Samsung and Micromax in the last two days. A Canalys report claimed Micromax controlled 22% of the market as compared to Samsung’s 20%, which the Korean giant refuted claiming it still controlled 34% of the market.
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Now, according to Counterpoint Research’s latest industry report, Samsung continues to lead the Indian smartphone market with a 27.4 percent share during Q4 2014. The challenger, Micromax, trails the Korean giant by 7.9 percentage points, with a market share of 19.4 percent.
If the wide variance of numbers reported by individual firms is getting confusing, don’t worry, you’re not alone. More intriguing than the fight between Micromax and Samsung is Chinese brand Lenovo’s rise to the fifth spot (thanks to its acquisition of Motorola) with a market share of 4.7 percent.
Lenovo’s rise has pushed homegrown brand Karbonn down to the 6th position, while Intex and Lava maintained 3rd and 4th position with 6.5% and 5.1% market share respectively. If IDC’s report for smartphone sales in Q3 2014 is to be believed, Intex has moved up from the 6th spot, to become the second largest homegrown smartphone maker.
Counterpoint puts smartphone sales during Q4 2014 at 22 million units, which is lower than the 23.3 million units IDC reported for Q3. Going by the Canalys and Counterpoint reports, it’s becoming clearer that the Indian smartphone market did infact record a q-o-q drop in sales.

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