App Startup Plustxt launches world’s first cross lingual messaging app [Targets NRIs]

Developed in partnership with Reverie’s local langugage SDK (which was launched at UnPluggd), Plustxt also comes with privacy controls – i.e. you can decide whether a text or picture can be copied, forwarded or saved

First things first, messaging apps is the ecommerce of app business and while we have companies like WhatsApp going aggressive in India, there surely is a scope to disrupt the business by creating a niche around it.

Messaging app, Plustxt * has launched (as claimed) world’s first cross lingual messaging system (Indic language support). The app (available for iOS and Android) currently supports Gujarati Hindi, Kannada, Malayalam, Marathi, Punjabi and Tamil; and also uses transliteration.

Importantly, the company is smartly targeting a niche segment – i.e. of NRIs who would like to talk to families in their native language (i.e. a glocal play).

Developed in partnership with Reverie’s local langugage SDK (which was launched at UnPluggd), Plustxt also comes with privacy controls – i.e. you can decide whether a text or picture can be copied, forwarded or saved, you can even text without disclosing your real phone number (i.e. a mixed use-case of B2C and B2B).

Smart positioning?

For sure, yes! Given WhatsApp’s global traction, a niche positioning really helps one find a ‘place’ in consumer’s smartphone. However, these could be a ‘feature request‘ for WhatsApp team and the bigger challenge for the startup is to garner a huge traction before the big daddy gets it right.

Plus, given that Plustxt is targeting NRIs (mostly in US/UK / SIngapore/AU), they can surely drive adoption of such apps back in India (which is what WhatsApp did!).

Plustxt : Conversation Screen
Plustxt : Conversation Screen
Typing in Plustxt
Typing in Plustxt

Do give Plustxt a plus and share your comments.

Another app, Imsy has also taken a different approach w.r.t messaging and has nicely integrated content/media using its API.

Disclosure* : Plustxt founder, Pratyush is also a part of Pluggd.in team.

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