Badhai launches Social and Group gifting, Pooling is social now.

Like no Christmas is complete without a carol and no festival without sweets there’s no occasion absolute without a gift. And to think of what to gift is a painful task. Enter, the online e-voucher company whose eVouchers are redeemable across a range of leading retail stores and online sites (read our earlier coverage). This time they’ve taken a step…rather two steps further and launched group gifting and social gifting services.

Group gifting on enables one to invite friends for an occasion and pool their contributions online to gift jointly on the same. The gift, voucher in this case, can then be used at leading retail chains as well as ecommerce sites thus giving the recipients complete freedom of using it for what they like. These can be delivered over phone or email or can also be handed over as print copy. also integrates with Facebook making it possible to track special occasions (birthdays and anniversaries) of Facebook connections and gift individually or in a group with other Facebook friends.

“Gifting is seeing a shift towards preference for vouchers over the traditional option of cash. While store gift vouchers do not give enough choice, pooling cash is a hassle and may not be practical in most cases. solves the choice problem by giving recipients complete control over where to use the voucher. At the same time it makes it convenient to pool money and gift jointly even when friends are in different geographical locations.” Ajay Pandey, CEO and Founder,



Gifting to go social?

With a large number of young users hooked to the internet and various social networking sites these days, the concept of online gifting is growing by leaps and bounds. Infact, while everyone was going hullabaloo over the Facebook IPO, what went unnoticed was that the company acquired Karma, a mobile gift-giving app company. Considered to be the social network’s second largest acquisition till date it gives impertinence to the fact that online gifting is pegging to be a multi-billion dollar industry soon. The Indian online e-gifting market is estimated to be over $4 billion.

Whether will actually enjoy the first mover advantage in India is yet to be seen. Till then, send gifts via the website and let us know what you think.

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