Post Flipkart’s Withdrawal From Airtel Zero, Airtel (Tries) To Clarify

Post Flipkart’s withdrawal from Airtel Zero, Airtel has tried to clarify its stand on Airtel Zero Vs. Net neutrality. Below is the statement and see if this convinces you:zero


Airtel fully supports the concept of Net Neutrality. There have been some misconceptions about our toll free data platform – Airtel Zero. It is a not a tariff proposition but is an open marketing platform that:

  1. Allows any application or content provider to offer their service on a toll free basis to their customers who are on our network.
  2. Such customers whether on a data pack or not will therefore be able to access these toll free services free of charge.
  3. No site whether on the toll free platform or not under any circumstances is blocked, throttled or provided any form of preferential access.
  4. The toll free platform is open to all content providers on a completely non-discriminatory basis and operates on the same principle as 1-800 toll free voice services.

The statement made by Flipkart regarding their decision not to offer toll free data service to their customers is consistent with our stand that Airtel Zero is not a tariff proposition. It is merely an open platform for content providers to provide toll free data services. The platform remains open to all companies who want to offer these toll free data services to their customers on a completely non-discriminatory basis.


Convinced? What are your thoughts?
– Read NextBigWhat’s coverage of India’s Net Neutrality Debate.

3 comments

  • Such customers whether on a data pack or not will therefore be able to access these toll free services free of charge – THAT’S A BIG ISSUE. this means most consumers may never opt for a paid data pack and hence never able to access other apps.

  • It is such a funny statement from Airtel that it raises concerns if they even understand the concept of net neutrality at all.
    Only if Airtel is willing to allow companies to join the zero rating at no cost whatsoever will it ever be in conformity with net neutrality. The side effects would be Airtel not earning a penny AND offering free data services to all of its consumers. Which can never happen can it? The only reason Airtel is rolling out zero rating is to earn more money from companies willing to sign up.

  • If Airtel is not charging any thing on Data, then they will charge higher rate for other facility what ever they providing. Like call rate, sms, normal data pack cost etc. AirTel Zero is just a magic word to loot customer money.

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