UK startup Pouring Pounds brings cash back & coupon site Cashkaro to India

CashkaroUK based cash back and coupons startup Pouring Pounds made a quite entry to India about 2 months ago. With a new site,, the company wants to pass on part of the commission it earns by selling goods to buyers looking for a better deal.

Cashkaro has signed up with nearly 150 ecommerce sites including Yatra, Snapdeal and Myntra. To get a cashback, the buyer needs to go the the shopping site through Cashkaro.

Rohan Bhargava, Co-Founder & partner at Pouring Pounds believes that the Indian market is suited for products like cashback and coupons. The company has a two sided business. One side deals with other businesses. For instance, the company helps newspapers, corporates and large websites to setup and manage cashback and coupons.

“We have recently started providing cashback deals to, which is amongst the largest online mobile / DTH re-charge website. For Oxigen India, we are integrating our full offering as a new benefit and we are also going live with shortly,” Bhargava told NextBigWhat.

The other side of the company, deals directly with customers where the company offers cashback and coupons to customers directly. In India, the company wants to push its b2b strategy aggressively, Bhargava said.

“We are also working on price comparison with cashback and coupons,” added Bhargava who co-founded Pouring Pounds with his wife Swati Bhargava.

How is it different from the existing coupons sites? When a coupon is used, the retailer pays a commission to Cashkaro which is passed on to the buyer. Traditional coupon sites keep the commission.

“We are building a smart cash back / coupon reminder tool. This tool gets installed within your web browser like Chrome and as you are browsing it automatically informs you of the cash back or coupon discounts available,” he added.  This is much like Makkhichoose, a price comparison browser plugin we wrote about last month. The chrome plugin works in the background and alerts you of lower prices when you are about to buy a product. Recently, Couponrani also launched a new chrome extension.

There are more than 150 coupon aggregation sites in India and in the last couple of years, the space has seen significant traction as ecommerce grows in the country.

Recommended Read: All about Online coupon sales and eCommerce in India

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