Times Internet To Launch Local Search Mobile App with Poynt

Local search still seems to be a pain that internet companies are trying to solve. Times Internet has announced a tie-up with Canada based local search app company Poynt to launch TimesPoynt in India. Poynt develops and operates mobile applications for local search services. The target segment typically being the high end users over BlackBerry, iPhone and iPod Touch, Android devices and Windows Phone 7.

TimesPoynt application will be launched in next quarter with features for local restaurants, nightlife, movies, events, weather and mapping. The data would be provided by Times Internet. The Poynt Mobile app comes with Maps, Addressbook integration, sharing features and GPS functionality.

Given the niche market size that the product is targeted at, it would be interesting to see whether it makes a mark in the Indian market or not. Times Internet had revamped its local search efforts and re-launched TimesCity few months back which isn’t doing really well.

What’s your take on this move? What do you use for local search on Mobile?

[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He is the founder of FindYogi]

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