Amazon India Goes On Exclusive Spree : Brings Grasim Onboard + Pranab Mukherjee’s Latest Book

Grasim, the fashion brand under Aditya Birla group has announced an exclusive tie up with e-tailer following which Grasim’s exclusive line of readymade shirts and special suiting/shirting gift packs will now make an online debut.
Pranab Mukherjee’s The Dramatic Decade: The Indira Gandhi Years
Amazon has announced pre-orders of “The Dramatic Decade: The Indira Gandhi Years”, authored by Shri. Pranab Mukherjee exclusively on Amazon India. The book chronicles the history of India from the perspective of a parliamentarian and statesman who has been in the thick of things in the political arena of that decade.pranab-mukherjee-indiragandhi
The book will debut exclusively on and will be available for delivery from 11 , December 2014 onwards. It will be exclusive on the platform till 31 December, 2014.

The battle is getting interesting. With Amazon grabbing Grasim, the popular apparel brand (and earlier Future group) and Xiaomi foraying into offline stores, Flipkart definitely has something to worry about.

1 comment
  1. I have been following Amazon in U.S for a while, the book “Everything Store” does a great job in describing Bezons and his leadership style, Jeff Bezos has shown in the past that he can take losses for a long time to kill competition. It would be interesting to see how Flipcart plays it.

Leave a Reply

Sign Up for NextBigWhat Newsletter