The investment was led by Rehan Yar Khan, IAN member, and Farooq Oomerbhoy, co-invested by Harvard Angels & Orios Venture Partners. The investment also saw participation from Allia Al Rufai, Stylist and previously the Jr. Fashion editor of Harpers Bazaar India.
Currently, Prettysecrets offers 8 categories such as lingerie, swim, accessories, among others. It provides free shipping on all orders above Rs. 750, however it charges Rs. 50 surcharge on all orders below Rs. 750. On payment front, it offers almost all debit and credit cards based transactions including Cash on Delivery (COD). For availing COD orders consumers have to shell out additional Rs.50.
Prettysecrets is founded by Karan Behal, who has a family background of manufacturing and exporting ladies nightwear for over 30 years. Previously, Behel had worked in the lingerie retail segment, and been a part of a chain of lingerie stores “Lace – The lingerie clu. At present, Prettysecrets competes with sites such as Zivame, Cilory including several others.