Price Comparison Site PriceBaba Launches Local Services in Mumbai & Bangalore


PriceBaba, a shopping intelligence engine for mobile phones and gadgets, has launched its service in Bangalore with over 200 stores to choose from. The company also launched Price Baba local, which gives users in Mumbai access to prices and inventory status of local stores in the region.

The service lists over 1000 phone models from more than 20 device manufacturers on its portal. PriceBaba is available for users across 6 cities, that includes Delhi, Noida, Gurgaon, Pune and Mumbai.

When the service was launched, the service only provided users with a good price to buy a device for. Now, in Mumbai, with the new local service, users can find out of an item is available at various stores listed on the service.

The service, backed by 500 Startups, covers over 700 retailers across the country and provides users with local retailers info, product data, email, SMS alerts along with image and video content of the devices.

Earlier this year  had raised seed investment from a group of 5 entrepreneurs/investors led by Karamveer Singh of Aayush Software, who was also the initial investor in Inkfruit.

Other investors include Dinesh Tejwani of Fast Fact Computer Systems (acquired by Thomson Reuters), Aditya Mishra (Founder & CEO,, Ashutosh Rathi (Basil Partners) and Ranjeet Walunj of The Service Solutions.

Unlike most price comparison engines who comapre online prices, PriceBaba brings offline prices online for comparison. The service has plans to reach 10 cities by the end of  2013.

In July this year  Bangalore based price comparison service FindYogi raised $100,000 in seed funding from angel investor Raju Vanapala, the Founder & CEO of Way2SMS, an SMS based messaging service provider.

Price comparison portals is a crowded space with many players like FindYogiMySmartPrice and a few others like Ecosystem Ventures backed WiC who have taken a social approach to price discovery. And then there is the coupon space which is also a highly commoditised business.

Recently, Internet giant Google started  product listing advertisements on Google, potentially bringing down the use case of a pure online price comparison engines.

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