Company Name : PriceRaja
Funding Amount : Rs 2 crore
Investor(s) Prashant Puri
Funding Round : Not disclosed
PriceRaja has raised Rs 2 crore from Prashant Puri, Founder and CEO of AdLift.
The raised funds will be used for its expansion and reach its goal of becoming a top 200 website in the country.
Prashant Puri will also add an advisory role to the business and lend his expertise in digital marketing .
Vivek Pahwa, CEO Accentium, which runs the website PriceRaja said, “We are happy that Prashant personally will add value to our business. Product and Price comparison is essentially a content and product business and innovative internet marketing is key to success, and Prashant will add tremendous value to this effort.”
PriceRaja currently receives 3 million visits per month and about 12 million page views per month and plans to reach to 10 million visits per month over this calendar year.
PriceRaja is monetized by Affiliate revenue and advertising and has no plans to venture into the online to offline model as of now, with concentrated focus on being the best product discovery and comparison platform in India.