Prime Day Generates Record Sales for Amazon Despite Falling Short of Forecast

  • Amazon’s Prime Day sales reached a record $12.7 billion, a 6.1% increase from the previous year, albeit less than Adobe Digital Insights’ forecast of $13.1 billion.
  • The sales event was the highest volume day in company history with over 375 million items bought worldwide, and there was a significant rise in back-to-school items including office supplies and stationery.
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