Amazon India Rebrands Amazon Now to ‘Prime Now’ #Grocery

Amazon India today announced an expansion in selection and the introduction of ultra-fast delivery on Amazon Now app, rebranding it to Prime Now.

Prime Now will provide exclusive Express 2-hour delivery to Prime members anytime between 6 am to midnight (order as late as 10:00 PM for midnight delivery). Same-day and next-day delivery will remain available for all customers, in convenient 2-hour slots from 6 am to 12 midnight.

Prime Now, an app-only ultrafast service, is available to customers in Bengaluru, Mumbai, New Delhi and Hyderabad catering to the urban family that values convenience.  Prime Now has an expanded selection of over 10,000 products with everything a customer may need or desire in hours.

This includes selection across categories like Fruits & Vegetables, Grocery, Staples, Meats, and Home & Kitchen fulfilled by Amazon through the Now Store, as well as by supermarkets such as Big bazaar, Aditya Birla More, and local specialty sellers like Licious and Pescafresh.