The essential questions to ask before you prioritize product ideas

Your team could build a million things. At the same time, your job as a PM is to make sure you ship the most valuable product. You want to solve the most important customer problems with the smallest effort possible. It’s pretty straightforward to find new product ideas.

When you evaluate a promising idea, you want to ask yourself 4 essential questions:

  1. Desired outcome. What is the customer (or business) trying to achieve?
  2. Problem with existing solutions. How does the current solution not allow the customer or business to reach their goals?
  3. Measures of success. How will we know we have solved the problem?
  4. Strategic fit. How does fixing this problem contribute to our strategic goals?

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