Recession is hitting the advertisement world and private sector, which constitutes the bulk of advertising industry will curtail it’s spending by 32-35% in the current fiscal.
As per ASSOCHAM, even though print and media have dropped their rates by 25-30%, corporates’ earnings too have gone down and hence the ripple effect.
In general, online advertising too has suffered massively – CPM rates have fallen down and travel category advertisers (one of the highest spenders) have backed off.
Comes back to the good old question – how else can one monetize content then? Is content game really worth playing?
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Series of Interviews with Industry: Recession, Downturn and Startup Survival