Private Sector to go slow on Advertising

Recession is hitting the advertisement world and private sector, which constitutes the bulk of advertising industry will curtail it’s spending by 32-35% in the current fiscal.

As per ASSOCHAM, even though print and media have dropped their rates by 25-30%, corporates’ earnings too have gone down and hence the ripple effect.

In general, online advertising too has suffered massively – CPM rates have fallen down and travel category advertisers (one of the highest spenders) have backed off.

Comes back to the good old question – how else can one monetize content then? Is content game really worth playing?

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