Swipe Technologies has signed up Bollywood star Priyanka Chopra as its brand ambassador as the company looks to associate itself with the tech savvy youth of India.
The company has tied up with the diva for two years and will soon roll out a marketing campaign featuring her and will even launch products themed around Priyanka Chopra.
Swipe aims to use its association with Priyanka to publicize the style + utility quotient that it says all of its devices carry.
Moreover, picking Priyanka wasn’t just down to her popularity but also her versatility, which is also a core value of Swipe.
Swipe claims it currently holds the leadership position in the tablet market in 5 Indian states. With Priyanka Chopra’s pan-India (and even international) popularity, the company hopes it can do a lot better in a lot more places.