Data: Pro Kabaddi League is the highest rated non-cricket event; Times they are a changing

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Pro Kabaddi continued its remarkable run with Season 5 as hundreds of millions tuned in to Star Sports to catch the riveting Kabaddi action. The tournament followed a stellar opening in Hyderabad, and travelled across 12 cities before the finale in Chennai.

At the end of Season 5, gross impressions for India’s most watched non-cricketing league stand at 313 million with a watch time of 100 billion minutes

EventAverage. Impressions* (In Million)
IPL 10 Final39.4
PKL 5 Final26.2
Olympics Sindhu Final17.2
PKL 4 Final15.2
ISL 3 Final15.0

                                             *BARC, India, 4+ All India
New Markets: TN, UP and PHCP (regions) witness significant increase in viewership with TN being the most successful new market with a 3.6x growth in ratings
Is Kabaddi the NextBigWhat of sports (beyond cricket) ?

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