Pro Kabaddi continued its remarkable run with Season 5 as hundreds of millions tuned in to Star Sports to catch the riveting Kabaddi action. The tournament followed a stellar opening in Hyderabad, and travelled across 12 cities before the finale in Chennai.
At the end of Season 5, gross impressions for India’s most watched non-cricketing league stand at 313 million with a watch time of 100 billion minutes
|Event||Average. Impressions* (In Million)|
|IPL 10 Final||39.4|
|PKL 5 Final||26.2|
|Olympics Sindhu Final||17.2|
|PKL 4 Final||15.2|
|ISL 3 Final||15.0|
*BARC, India, 4+ All India
New Markets: TN, UP and PHCP (regions) witness significant increase in viewership with TN being the most successful new market with a 3.6x growth in ratings
Is Kabaddi the NextBigWhat of sports (beyond cricket) ?