Pro Kabaddi continued its remarkable run with Season 5 as hundreds of millions tuned in to Star Sports to catch the riveting Kabaddi action. The tournament followed a stellar opening in Hyderabad, and travelled across 12 cities before the finale in Chennai.
At the end of Season 5, gross impressions for India’s most watched non-cricketing league stand at 313 million with a watch time of 100 billion minutes
| Event | Average. Impressions* (In Million) |
| IPL 10 Final | 39.4 |
| PKL 5 Final | 26.2 |
| Olympics Sindhu Final | 17.2 |
| PKL 4 Final | 15.2 |
| ISL 3 Final | 15.0 |
*BARC, India, 4+ All India
New Markets: TN, UP and PHCP (regions) witness significant increase in viewership with TN being the most successful new market with a 3.6x growth in ratings
Is Kabaddi the NextBigWhat of sports (beyond cricket) ?
