The ProductGeeks conference is one heck of a place where you not just learn from some of the best in the industry, you also get an option to do a lot of hands-on work.
Introducing 2 workshops at ProductGeeks Conf. These are 45 minutes workshops which are available only to those who have registered for the conference.
#1: Must Avoid Product Marketing Mistakes
By Kanupriya Sindhu (Ex VP – Product Marketing, Canvera).
About the workshop: Launching a product is chaotic and marketing it to the right audience is hard. You plan for A, but you always end up executing B and C. In the overall frenzy of creating the perfect go-to-market plan and targeting the right kinds of leads, there are numerous touch-points where a product marketer can go wrong. While mistakes are bound to happen but if you evaluate it objectively, most of these mistakes are, perhaps avoidable.
In this workshop, we will take a look at some of the very common product marketing mistakes that most of us end up doing despite having a perfect know-how of marketing. We will also have a hands-on session on tools and templates that can help us avoid these mistakes.
[More details here]
#2: Structured approach to Product Market Fit for B2B / SaaS startups
By Prasanna Krishnamoorthy (2x B2B startups, ex-Product/Growth at MS Accelerator, ex-PM Amazon Affiliates. Ex-iSpirt).
Product Market Fit is a very fuzzy concept. This workshop session will help you dive into the two sub-component which has the highest failure rate: Problem-Value fit.
The hands-on workshop is of 45 minutes duration and is primarily meant for founders / product teams in SAAS companies.
You will write answers to specific questions to the Problem-Value your customers are seeing in your product-space. We will then do an interactive session on how to improve your Problem-Value fit.
The workshops are planned in a way that the first one on B2C product marketing will happen when B2B talk is going on the main stage; and B2B workshop will happen when B2C talk is going on the main stage.
That is, win-win. But yeah, workshops are only available for those who have already registered for the conference. If you haven’t yet registered for ProductGeeks Conf, you better do it fast!
Date: April 14th (Bangalore)
Venue: Hotel Park Plaza, Outer Ring Road, Bangalore.
Discount Code: Use the discount code “NEXTBIGWHAT”