Product Adoption Rate

  • Product adoption rate allows you to measure the level of engagement your customer has with your product based on how often they use it and for how long
  • The sooner they start finding value from your product, the faster would be the product adoption rate
  • Metrics like the Daily active users (DAU) calculate how many users are active on your platform on a daily basis
  • Likewise MAU calculates the same on a monthly basis.