metrics

Product Management: Metrics That Matter

One of the key responsibilities of Product Management is collecting and validating the right metrics. However, evaluating and choosing the right metrics is a tougher task than it seems. In this webinar, Tricia Cervenan, Senior Product Manager at Globant provides a great run down of the metrics that should matter and how to go about choosing them for your company.

Key Takeaways:

  1. Use SMART Metrics: Specific, Measurable, Achievable, Relevant & Time-bound
  2. Avoid Vanity Metrics such as: Daily Active Users (DAU), Monthly Active Users (MAU), Downloads, Sessions.
  3. Focus on Actionable Metrics: User Conversion, User Churn, Revenue, Retention etc.
  4. How to get to actionable metrics: a. State what you want to know –> b. Revisit the 5 Whys –> c. “Now what do I do?”
  5. Segment users comprehensively.
  6. Run tests.

Want to kickstart your product management career? Go for our ProductGeeks Product Management Course and become a 10X better product leader!

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