“Strategy” should not be an amorphous, all-encompassing concept. Instead, we should think about it in distinct terms:
- Company Mission – The world your company sees & the change it wants to bring to that world
- Company Strategy – The logical plan you have to bring your company’s mission into being
- Product Strategy – The logical plan for how the product will drive its part of the company strategy
- Product Roadmap – The sequence of features that implement the Product Strategy
- Product Goals – The quarterly & day-to-day outcomes of the Product Roadmap that measure progress against the Product Strategy
