I am conducting the Product Strategy Workshop on Jan 29th and the workshop, if you have followed earlier is mainly meant for technology entrepreneurs.
The core idea behind this workshop is to enable entrepreneurs (/product owners) to inculcate practical measure of ‘Product Management’ discipline in themselves and help them build kickass products that actually connect with the business they’re in, or want to be in.
Most importantly, I will be sharing some of the basic tools/techniques to understand user segment, conduct market research (w/o spending $$$s), feature prioritization – the idea is to ensure that you build products keeping certain fundamentals in mind (i.e. have a hypothesis and validate one), instead of going by your gut-feel.
Date : Jan 29, 2010 [Saturda].
Timing: 9 AM – 6 PM.
Format: Will include case studies from real businesses. Interactive.
Fee : Rs, 2,800 (includes lunch/coffee/material). If you register before Jan 22nd, you pay only Rs. 2,500/.
Contact : Ashish Sinha (ashish at NextBigWhat.com).
Target Audience/Who should attend? Early stage startups/Late stage startups/Product Team Members. Essentially, this is a ‘Product’ workshop (for companies building products) and not a ‘B-plan’ workshop.
If you work for a big company, this could be the most practical PM role workshop you would attend – though I must warn you that we aren’t getting into the theoretical part of PM role (i.e. PRD template etc etc).
Register Now!: Fill this form (also embedded in this post/at the end).
1. Who are you ?
Founder/CXO/Product Manager/Want to create something meaningful.
You are, or would rather be, responsible for the execution of the brilliant concept that’s been discussed within your team. You need to convert the brainwave into a real thing, with real users and making real money. In other words, translate the desires/hypotheses/visions into a running product, and ensure that’s really the one that’s needed, and that its really needed (there is a difference, you’ll see).
This involves understanding the real users being addressed, the difference between users and customers, assessing the opportunity, deciding on the important features, and how they roll into a road map, helping out with design from a coherence point of view. And all you’ll usually have to work with are numerous constraints and perhaps a few resources.
Juggler-in-Chief describes it, possibly!
2. Why attend ?
You actually want to do a good job of the above!
Product creation – and even running one – benefits from some structured methods of approaching the various problems associated with it. Product Management bridges multiple functions, and ensures the product stays on target every which way. Sure, a lot continues to be instinct, but backing it with some methods, tools and techniques that have been learned from (others’) mistakes helps you spot problems early, measure success better, and plan for what-ifs. It also helps succeed, or fail fast, which is critical in any product’s lifecycle.
Some things are better learned from experience, so meaningful case studies, role plays and an interactive learning session will help get some of that.
By the end of the session, you’ll have an understanding of the Product Management function, and truly internalized some of the learnings (which are otherwise available in small scattered post lunch notes on Twitter as well). Of course, a lot many standard tools, techniques and methods that you might benefit from while playing this role late will also be shared.
Finally, we’ll be thrilled if you can spot and share some of the possible pitfalls you’ve been getting into, and the session can directly or otherwise help identify a few possible fixes for the same.