Prominent ad-blocking App, Peace Pulled Off From Apple Store

Tumbr’s co-founder Marco Arment, who developed a popular ad-blocker for iOS, has pulled out the product, citing concerns that the tool could hurt independent web publishers.

Arment mentioned in his blog post that he was pulling his app named ‘Peace’ because he does not feel that it is his role to decide what content is blocked.

“Adblockers come with an important asterisk: while they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit,” wrote Arment.

The paid app was recently added to the new version of iOS operating system. It generated $113,521 in gross proceeds in the 36 hours it was live, reveals Apptopia Inc, a company that tracks app store downloads and revenue.

“Even though I’m ‘winning,’ I’ve enjoyed none of it. That’s why I’m withdrawing from the market,” mentioned Arment.

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