Your startup’s homepage has less than 3 seconds to hook visitors. Zapier does this using 3 key pieces before visitors scroll: • Header: Explains the product benefit • Sub-header: Handles objections • Call-to-action: Shows the next step – Growth Tactics
Zapier’s homepage is optimized to convert cold traffic into $140M in revenue this year
This thread reverse engineers how they do it, so you can get there faster
Apply these proven tactics to double your website’s conversion rate:
Tactic: When drafting your header, write at least 10 variations
Share them with people who don’t work in your industry
You’ll know you’ve got a good header if people outside your industry can say back what you sell in one sentence
Recap:
At this point, visitors now know:
• What Zapier sells
• How it helps them
• Why it’s relevant to them
• How it’ll change their life
• The next step
The last question left un-answered:
“So what?”
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