Proven ways to skyrocket your website’s conversion rate.

Business people working over laptop development vector illustration. Web development, interface, coding. Computer concept. Design for website templates, posters, banners

Your startup’s homepage has less than 3 seconds to hook visitors. Zapier does this using 3 key pieces before visitors scroll: • Header: Explains the product benefit • Sub-header: Handles objections • Call-to-action: Shows the next step – Growth Tactics

Zapier’s homepage is optimized to convert cold traffic into $140M in revenue this year This thread reverse engineers how they do it, so you can get there faster Apply these proven tactics to double your website’s conversion rate:
Tactic: When drafting your header, write at least 10 variations Share them with people who don’t work in your industry You’ll know you’ve got a good header if people outside your industry can say back what you sell in one sentence
Recap: At this point, visitors now know: • What Zapier sells • How it helps them • Why it’s relevant to them • How it’ll change their life • The next step The last question left un-answered: “So what?”

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