Publicis Groupe to Acquire 20:20 Media (PR Firm) and 2020 Social, Social Media Consulting

Publicis Groupe is set to acquire majority stake in 20:20 MEDIA and 2020Social, a social media consulting firm. Post acquisition, Publicis Groupe will setup

Founded in 1989, 20:20 MEDIA is recognized as one of India’s leading public relations firms overall and remains the leader in technology communications. 20:20 MEDIA employs more than 140 staff across its offices in Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Pune. In 2009, 20:20 MEDIA was selected as the India PR agency of the year at the Indy’s Awards.

In addition to the rich capabilities of 20:20 MEDIA, the acquisition of 2020Social gives MS&LGroup clients access to India’s first social media consulting firm. 2020Social was founded in 2009 and focuses on strategy and advisory services for C-suite executives, marketers and PR directors, and provides technology development, campaign management and evaluation.

20:20 MEDIA and 2020Social will each operate independently alongside MS&LGroup’s existing multi-discipline communications agency in India, Hanmer MS&L, which maintains a top position in the India PR industry with more than 400 staff across eight offices.

The three agency operations will be united under the common MS&LGroup India brand and comprise the largest, most-awarded, and specialized PR and social media network in the country. The operations of each agency remain independent as distinct business units, but will be directed by a common India business strategy and Management Board  – PR.

[Thanks Raxit for the tip.]

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