PubMatic Launches AdFlex, Campaign Fulfillment Service for Ad Networks

Pubmatic , the ad optimizing platform has launched Adflex, a transparent campaign fulfillment service designed to provide ad networks with publisher inventory in a flexible way

The AdFlex fulfillment service is built for ad networks to instantly deliver inventory based on specific targeting requirements such as contextual, geographic, demographic, frequency, or user re-targeting (pubmatic uses over 50 targeting parameters to optimize every ad impression in real time).

AdFlex is a transparent service that gives networks insight into the exact web site inventory they are purchasing to quickly and efficiently fulfill campaigns for advertisers – enabling ad networks to scale up/down campaigns on-demant .

Pubmatic earlier launched Mediakit, a self-service ad platform ables publishers to directly sell the ad space to advertisers and maximize one’s revenues.

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