PVR Counts on ‘Barbenheimer’ & Cuts Snack Prices to Boost Attendance

  • PVR, India’s largest cinema operator, plans to drive audiences back to theaters by banking on the success of movies ‘Barbenheimer’, starring Margot Robbie, and the Oppenheimer biopic, plus cutting snack pricing.
  • PVR has sold 9 lakh tickets for the two films from Friday to Sunday, marking the highest sale for non-Marvel or non-Avatar films.
  • The cinema operator’s move comes as the overall box office collection in H1 2023 fell by 15% compared to the same period in 2022.
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