Q4 2023 Sees 37% Surge in Mobile App Spending Amid Holiday Season

  • Report reveals a 37% rise in Q4 in-app spending, partly due to effective early discounts and holiday incentives.
  • On Black Friday, in-app spend soared 81% on Apple’s iOS and 61% on Android compared to November’s daily average.
  • Despite marketing budget cuts, marketers are prioritizing remarketing strategies, which hold over a 40% share in the global marketing landscape.
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