With all the companies strategically going mobile, now travel booking startup Cleartrip has revealed that in the last quarter of FY’16, Mobile on Cleartrip accounted for 74% of the traffic and 42% of transactions, posting a robust 87% YoY growth in transactions.
With 13,000 experiences across 240 categories in 50 cities from 6,600 suppliers in India, their initiative ‘Activities’ has generated humongous interest across users and almost 80% of the Activities users book in their home-city, demonstrating the keen interest consumers have.
Over 43% of people who search for Activities are under the age band of 18–25 years, against the traditional 28–40 years’ band that typically searches for air, accommodation or rail. Activity ‘searchers’ also comprise a high percent of females.
During Q4’16, 38% of total searches on Mobile Apps is attributable to the ‘Activities’ product.
The company also said that it has witnessed a uniform distribution of transactions across different price ranges, starting from as low as Rs. 150 to over Rs. 750. Interestingly, over 60% of the users make transactions just a day prior to the Activity.
Cleartrip Mobile is transitioning beyond a transaction channel, with a ~64% YoY growth on accommodation and 53% YoY growth on air transactions.