A R Rahman and Shekhar Kapur promoted Qyuki goes live. NextBigWhat?

Qyuki, the social media platform for Indian youth to showcase their talent, find mentors and do some self discovery has been launched, though off by a few days. The site, promoted by music maestro A R Rahman and film maker Shekhar Kapur was in private beta until now. The new media startup had raised Rs 27 crore from Cisco in February for 17 % equity.

AR Rahman, Co-Founder of Qyuki and Indian Music Icon, said

Qyuki will help you creatively explore yourself, open the window for creativity that exists in all corners of India and is a first step to trigger the imagination of Indian minds. Qyuki would be active and focused in driving creative expression of all art forms. The platform will emerge as a strong medium that will enable Indian youth to follow their creative instinct.

Qyuki will also allow brands to use the community in different ways. Brands can reach out to a targeted community, interact with content and co-create brand communication with them.

NextBigWhat for Qyuki? Reality shows and large scale TV style contests on the Internet. Brand contests…so on and so forth.

Recommended read: Shekhar Kapur and A R Rahman’s Qyuki to launch by November: CEO

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