Shekhar Kapur and A R Rahman’s Qyuki to launch by November: CEO


Shekhar Kapur and A R Rahman’s Qyuki to launch by November: CEO

Qyuki, the new social network co-founded by film maker Shekhar Kapur and music legend A R Rehman will be launched nationwide by November this year, a top official of the startup told on Thursday.

“The site is in alpha stage now and its by invitation mode. The platform will be online by end of October or early November,” said Poonacha Machaiah, CEO, Qyuki. The social network is for people with a creative bent to showcase their talent, get noticed and earn from their creativity.

For a country which draws millions of viewers and hundreds of participants to television programs the Indian Idol and Dance India Dance, the platform is likely to draw a lot of attention from hundreds of artists looking for recognition as well as brands looking to promote their products and services.

The company which raised Rs 27 cr from networking giant Cisco in exchange of 17 % equity last year, was founded by Shekhar Kapur and A R Rahman, two heavyweights in the entertainment industry to introduce a new social network which will help in discovery of untapped creative talent of India and the Indian diaspora.



(Shekhar Kapur, A R Rahman. Image: Wikipedia)

“We are a platform of creative expression,” said Poonacha. “Every person has an urge to express their creativity and be recognized and we see that especially in India,” added Poonacha.


(Poonacha Machaiah, CEO, Qyuki. Image:

The community will also be mentored by the founders as well as people like Imtiaz Ali, Chetan Bhagat and Suresh Natarajan.

At Qyuki, you can connect to new people, showcase your creativity, view creative work of others, find mentors, collaborators and fans. You can also follow Qyuki experts, respond to their project ideas and see content created by the Qyuki team and experts.

Presently, the site has four genres with mentors in each section. Photography is mentored by Suresh Natarajan, Stories by Chetan Bhagat, Films by Imtiaz Ali and Music by Ranjit Barot.

“We want people of common interest to come together at Qyuki and form a community. It’s not a platform to make friends like Facebook,” said Poonacha.

The team is also building a marketplace for the creative community where creators can showcase their works. Poonacha says that the platform will start generating revenue from March/ April 2012.

Qyuki will have four primary ways of making money, says Poonacha. The company is planning to generate revenue through brand sponsorships, content placements, marketplace and advertising.

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