Launches: RadioRocks, CricketNext goes Mobile (with Mi),

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Radiocity has launched RadioRocks – a knowledge bank of FM radio in India. The site is specifically targeted at advertisers/media and provides good amount of research on radio sector.

The site is rich in content (for e.g. list of all radio stations in India: pdf) and has good amount of data that does surfaces the viability of advertising in radio vs. print/TV.

Related Read: How Local should FM Channels be?

CricketNext

Network18’s cricket portal CricketNext has gone mobile (in partnership with July systems’ Mi platform) offering mobile launcher for quick access from a phone, in-depth game analysis etc.

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