Ratan Tata,Chairman Emeritus, Tata Sons is on a shopping spree. After investing in Snapdeal, he has invested in Bluestone, online jewellery store. bluestone

Bangalore based Bluestone raised $10mn in 2014 led by Kalaari Capital. The company was founded by Vidya Nataraj, formerly of retail chain Landmark and Gaurav Kushwah, the founder of Chakpak (which was later acquired by Flipkart).

Is Ratan Tata investing strategically in businesses where Tatas have a strong offline presence? For instance, Snapdeal now has an exclusive partnership with Tata Housing wherein they are selling Tata Value Homes online. Will we see similar integration happen between Tanishq and Bluestone?

Read : Online Jewellery Business in India : A Deeper Look Into Past, Present and Future

VC Investment in Online Jewellery Stores in India

  • Chennai based online jewellery retailer Caratlane had raised total of $27 million from Tiger Global in three rounds.
  • Designer jewellery and accessories online store, Voylla.com raised INR 2.5 crores from Pune-based Snow Leopard Technology Ventures.
  • Gurgaon based Youshine, had raised $1.5 million in two rounds of angel funding in February and November 2012 from two angel investors based out of Switzerland.