Ratan Tata Invests In FirstCry, A Babycare E-commerce Platform

Company Name : FirstCry
Funding Amount : Undisclosed
Investor(s) Ratan Tata . .
Funding Round : Not Disclosed


Ratan Tata has invested an undisclosed amount in FirstCry, owned by Brainbees.

The company is a platform of baby and maternity products in India which started operations in late 2010, has a presence with over 2 million parents, over 50% mobile customer base and has over 150 FirstCry branded franchisee offline stores across 100 cities in the country.

FirstCry, founded by Supam Maheshwari, has partnered with 7000 maternity hospitals across the country.

“Our vision is to simplify parenting by creating the necessary eco-system and we have outgrown competitors to become the dominant driver in this space across mobile, online & offline channels. A positive nod from a business leader of Mr. Tata’s stature is a great vote of confidence in the way we have created the eco-system and validation of the business approach leading to definitive path to profitability. We are delighted to have him on board and look forward to gaining from his rich experience,” said Supam Maheshwari, Founder & CEO of Brainbees.

Brainbees has raised $69 million in capital over multiple rounds from investors including IDG Ventures India, SAIF Partners, Vertex Ventures, Valiant Capital and NEA.

Ratan Tata had recently also invested in Cashkaro, Tracxn, DogSpot.

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