Skype founder’s Rdio which acquired Dhingana has finally launched in India – offering streaming as well as enabling users to download music (link).
Music licensing is a bitch when it comes to Indian labels and while Dhingana shutdown primarily because of issues with T-series, the team now has a pretty good GTM plan including the latest bollywood music and license for offline and online music (read : The biggest competition for online music Industry in India is…NOT piracy).
Rdio Pricing In IndiaAs far as pricing is concerned, Rdio is following its fremium model in India as well. The ad-free version (for desktop web) is priced at Rs. 60 per month, while for mobile devices, Rdio is pricing unlimited subscription priced at Rs 119 per month.
Interesting Times For Music Listeners
90% of music streaming in India is happening from devices and given that, T-series has changed its stand when it comes to music licensing (Gaana and Saavn have access to their catalogue), we certainly hope that more and more people move away from piracy to online music.
Time for Apple to up its iTunes game in India?
[This was first reported by Medianama]