There is no dearth of real estate portals in India and when you have an overcrowded market, you need meta aggregators to figure out the best deals/rates etc.
Boomi, is a newly launched real estate search aggregator that aggregates content from sites like MagicBricks, 99Acres, IndiaProperty.
Users can search for a city and filter results based on various criteria like price, regions, locality, Property type, Owner/Builder/Broker etc and Boomi presents a collated view of the same.
As far as monetization is concerned, site is monetized using adsense and unless they get into affiliate channel or lead generators for portal site, I really do not see them becoming big.
Infact, SEO is one area that they won’t be able to drive and hence traffic growth will be quite organic in nature.
What’s your take on monetization model for Boomi?[The article is sponsored by Sun Startups Essentials.]