Recognize the Dip and Avoid the Cul-de-Sac

According to Godin, the Dip is not always easy to spot. However, if you are passionate about being number one at something, you continue climbing until you reach the goal. That is busting through the Dip. If it is a Cul-de-Sac, Godin says you will know it based on the lack of passion you have in that task, job, or relationship.