Record-Breaking Amazon Prime Day 2023 Witnesses Unprecedented Member Engagement

  • Amazon’s Prime Day 2023 was their biggest shopping event ever, with 14% more members shopping and over Rs 300 crores saved.
  • Top-selling brands included boAt, Sony, LG, Samsung, and Philips, with smartphones selling particularly well, mainly in Tier 2 & 3 cities.
  • Prime members utilised hundreds of thousands of deals, appreciated quick deliveries, and streaming entertainment, while small and medium businesses also benefited greatly.
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