redBus Goes International; Launches In Singapore And Malaysia

Indian online travel services group ibibo has launched redBus in Singapore and Malaysia, making available over 1 lakh inter-city bus seats to travellers in that country daily.

redbus

The move also marks the launch of “redBus global platform” that supports multiple currencies, languages, time-zones and is integrated with international payment services.

Since ibibo acquired redBus in 2013, the platform has grown by 80% y-o-y, has increased its market share to 75% in India and now registers 40% of its transactions on mobile.

redBus will aggregate 5,700 bus routes in Singapore and Malaysia across a many operators with bookings being made with either Singapore Dollars or Malaysian Ringgits.

Travellers will be able to book bus seats through www.redbus.sg in Malaysia and Singapore and will also be able to utilize the redBus iOS and Android apps.

ibibo says the bus market in several countries is similar to India, ie. it’s largely unorganized and has a fragmented bus operator base. The company will use its learnings in India to now disrupt the intra-city bus market in Malaysia and Singapore.

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