Rediff’s iShare partners with anEcho for promoting amateur bands/musicians


Very recently I covered destinations for independent musicians/artists to showcase their talent, and am glad to see Rediff taking a plunge in this space.

Rediff has tied up with anEcho, a startup which promotes non-commercial music.

rediff anEcho

“The idea is that the site, (, will be a platform where music labels and TV channels can scout for budding talent. This effort will be supported by on-ground activities where these bands can perform at pubs, discotheques and other events. To participate, artists will have to upload their performance on the site through the iShare application. The performance will be rated by a network of members and anECHO will promote these artists as opportunities arise. Membership is free of charge.” (source)

Rediff will promote the bands through performance on TV channels/radio stations and the same will be webcasted on iShare platform (which surely gets a boost, thanks to this partnership)
This is surely a great feat for Indian Independent musicians – since platform like Rediff’s iShare will hopefully give them the audience and visibility.

And I don’t see Rediff+anEcho competing with other players like RadioVerve/Muziboo or TempoStand – this is a big market and still untouched. There surely is a room for few players in this untapped market.

Currently, anEcho is running a contest for amateur corporate sponsored bands.

Do give anEcho.Rediff a try and share your comments.

Do you see this as commercialization of music (Will Rediff control the “kind of” music that will be promoted?) or a step in the right direction?

What do you think?

Related: Destinations for Independent Musicians in India, Review/Coverage of iShare launch

anecho, rediff ishare, radioverve, muziboo, tempostand, independent musicians/bands

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