Xiaomi has launched recognition of India specific categories.
And these India specific categories are?
Jewelry, Statues, Cows, Motorcycle and Temples.
These prominent objects are seen largely in India (and not so much in other countries) and sort of speaks about culture and priorities!
What else would you like to add to this list?
Aside, this is a great example of Product Management – building relevant features and categories for the target segment.
By the way, where is the next statue coming up?