The study was conducted by Microsoft which surveyed over 2,000 people and monitored the brain activities of over 100 others. The average attention span of a person back in the year 2000 was 12 seconds, but today, with the overwhelming amount of digital stimulation, that figure has dropped down to just 8 seconds. Even a goldfish, which is the non-scientific standard for measuring short attention spans, can maintain an estimated attention span of 9 seconds, which is higher than that of today’s humans.

Today, humans have an attention span lower than a goldfish, according to a study conducted by Microsoft which surveyed over 2,000 people and monitored the brain activities of over 100 others.
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The average attention span of a person back in the year 2000 was 12 seconds, but today, with the overwhelming amount of digital stimulation, that figure has dropped down to just 8 seconds.
Even a goldfish, which is the non-scientific standard for measuring short attention spans, can maintain an estimated attention span of 9 seconds, which is higher than that of today’s humans.
The report which focused on Canada, said, “Canadians with more digital lifestyles struggle to focus in environments where prolonged attention is needed.”
However, that’s true not just for Canadians, but people all across the globe, and while our attention spans have gone down, our ability to multi-task has definitely been on the rise.
Not everything in the report was negative either. The study found that early adopters and heavy social media users front load their attention and have more intermittent bursts of high attention.
It also found that more digitally engaged persons are better at identifying what they want to or don’t want to engage with and process and commit things to memory far more easily.

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